A Loomly alternative built for agencies, not just calendars
Loomly is a solid content calendar. If you’re an agency who needs each client’s space white-labelled — with approvals, briefs and reports alongside the calendar — here’s how Agency Control Room compares.
Why agencies switch from Loomly
Loomly does calendars and post ideas well. Agencies tend to look for an alternative when they want the client-facing workspace to carry their own brand, when they need per-client reporting that isn’t behind a higher tier, and when the price jumps sharply between tiers as the team grows.
Where Agency Control Room wins
- White-label by default — clients see your brand, not the software’s.
- Made for many clients — an isolated, branded workspace per client, not one shared calendar.
- The whole workflow — calendar, briefs, tasks, roles, approvals and reports together.
- Fair, flat pricing — no per-seat penalty for growing your team.
Loomly vs Agency Control Room
| Feature | Agency Control Room | Loomly |
|---|---|---|
| White-label client workspaces | ✓ Yes — your brand | Limited* |
| Content calendar | ✓ Yes, drag & drop | Yes — a core strength |
| Client approvals with audit trail | ✓ Yes | Yes* |
| White-label reporting | ✓ Included | Top tier only* |
| Agency team roles | ✓ Yes | Seat-capped on lower plan* |
| Pricing | ✓ Flat, team-friendly | Tiered; big jump to unlimited-user plan* |
*Loomly plans as of October 2026 — Starter (~$49/mo, 3 users) vs Beyond (~$249/mo, unlimited users); branded reports are Beyond-only. Verify on loomly.com.
When Loomly is the better choice
If you mainly need a calendar and post-idea prompts for one brand, Loomly is a fine tool. Agency Control Room is for agencies who want every client’s operation — and their own brand front and centre — in a single platform.
Frequently asked questions
Can I import my Loomly calendar?
Yes — bring your calendar in, including via Google Sheet import, and set up branded client workspaces quickly.
Does ACR replace Loomly entirely?
For agency use, yes — it covers the calendar plus approvals, briefs, roles and reporting in one place.
What does ACR cost?
Agency Control Room uses simple flat pricing and is built to stay affordable as your team grows — see the pricing page for current plans.